And of course, brands focused on creativity and self expression such as fashion and makeup. Given that there are nearly 5 billion searches on the platform every month, and 75% of weekly Pinterest users claim they’re ‘always shopping’, if your brand is in the right sphere, marketing on the platform could be an extremely lucrative tactic.Īs users tend to use the platform to plan projects and ‘self improve’, ecommerce businesses with products that work well in those areas tend to perform very well - for example, spaces like home decorating or homeware products, or brands focused on health and wellness like nutrition, food, drink, skincare and fitness. 85% of users say they use the platform to plan new projects and 8 out of 10 users say the platform makes them feel positive. People tend to log in to Pinterest for less time than other social channels like TikTok and Meta platforms, but when they do log in, they do so in an engaged frame of mind. One of the key aspects of Pinterest as a social channel which is hugely important for ecommerce businesses, is the way in which users consume content on the platform. But it’s worth considering with 445 million monthly active users, is your Shopify business missing a trick by not using Pinterest advertising? When you’re launching social marketing for your Shopify store, Pinterest isn’t necessarily the first platform you’ll think of for advertising - as the 14th largest social network you might pass over it. Should I Use Pinterest Marketing for My Online Business?
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